OWN LOGO

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February 10, 2026
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3 min read
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The history of the logo

A logo is an extremely refined form that contains and expresses the essence of a given theme. I tried to represent this as much as possible in my own logo. This is perhaps the emblem I have spent the most time on in my life so far. Who would have thought that a simple symbol would undergo so much refinement
before crystallizing into something that truly embodies what I want to represent with my work.
What are the things that appear in this symbol?

Among other things, the spiral, which primarily symbolizes the cycle of life, continuous development, and change. It is interesting that the logo itself has followed this process, as I have rethought and reshaped it several times over the past 10 years since the first version.
The twisted shape refers to the origin of life and spiritual development in natural cultures throughout history. In ancient Hungarian and European folk art, it also symbolizes the sun, life, and continuity. In folk art and ancient teachings, the double spiral represents the co-creative energies of men and women, or the spirit, soul, and body. Through its swirling motion, it reveals the flow of energy, the evolution of the soul, and the connection between the spiritual and material worlds, referring to creativity and consciousness. The spiral is not a closed circle; it moves forward. For this reason, it also represents the path of life, personal growth, learning, and transformation.

Soul trip:
Our inner being becomes richer through experiences. While our bodies age, we still grow inside. Meditation symbolizes arriving at the center, that is, ourselves. It is an elixir.

Moving from the outside in, like the years, the repeating seasons, as we run our circles within, they are similar, yet they bring us different stories. Meanwhile, each circle becomes smaller and smaller until it disappears as we reach the end of our lives. This is the path of turning inward, healing, self-reflection, and deepening consciousness. It is the exploration of the layers of self-knowledge.

Moving from the inside out, it represents growth, opening, creation, the outpouring of energies, fulfillment toward the world, and the expansion of consciousness.

The spiral line symbolizes the cycles of life, birth, renewal, development, and continuous advancement to higher levels, while leaving open the question of passing away. The positive form outlines the negative form. The former represents the body, the object in 3D, while the latter represents experience, or the formless dimension, so to speak.

This pattern can be found in nature (shells, snails, plants), which is why it is also a symbol of fertility and natural growth. Galaxies also bear this shape, with a black hole in the center, sucking in matter as if experience were pouring into our consciousness. Infinity and cosmic order represent the laws of the universe, e.g., galaxies, whirlpools, and the growth of snail shells.

Our own logo draws a similar spiral to the Fibonacci sequence or the golden ratio.
These also show the order of beauty present in nature.
This is also the meeting point of nature, mathematics, and aesthetics.

Jung Design's monograms, J and D, also appear in it. It can be interpreted either way. Two in one.

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ABOUT

It is important for me to create a look that works well and is aesthetically pleasing, in sync with the client's needs. In this spirit, I try to help those who need any kind of design-related solution..

ABOUT

It is important for me to create a look that works well and is aesthetically pleasing, in sync with the client's needs. In this spirit, I try to help those who need any kind of design-related solution..

ABOUT

It is important for me to create a look that works well and is aesthetically pleasing, in sync with the client's needs. In this spirit, I try to help those who need any kind of design-related solution..

SOLUTIONS

GRAPHIC DESIGN
Branding
Web design
UI / UX

PRODUCT DESIGN
Science
Architecture
Car
Bike

ILLUSTRATION
Drawing
Vector graphic
Digital painting
3D modelling

SOLUTIONS

GRAPHIC DESIGN
Branding
Web design
UI / UX

PRODUCT DESIGN
Science
Architecture
Car
Bike

ILLUSTRATION
Drawing
Vector graphic
Digital painting
3D modelling

CONTACT

MOBILE:
+36 20 5141 781

E-MAIL:
jung@andrasjung.com

 

Bank account number:
11600006-00000000-66770563

CONTACT

MOBILE:
+36 20 5141 781

E-MAIL:
jung@andrasjung.com

 

Bank account number:
11600006-00000000-66770563

© 2025 ANDRAS JUNG DESIGN

© 2023 ANDRAS JUNG DESIGN